SAP WOMEN IN TECH x F10 FE:MALEONEZERO
Women in STEM is a vital topic that deserves greater visibility. SAP Women in Tech, in collaboration with F10 Fe:maleOneZero—an online magazine focused on transformative tech storytelling—launched a content-driven initiative to empower women and amplify their voices in global leadership. The goal was to connect, mentor, and increase the visibility of women in tech. Together, we spotlighted SAP’s female leaders who are shaping the future through a diverse content series of online talks, interviews, social media features, and video storytelling each designed to spark dialogue, share insights, and highlight the value of mentorship and equality.
CLIENT: SAP & F10 Fe:maleOneZero
WHEN: 2021-2024
SCOPE: Social Media Campaigns / Virtual Event Production / Interview Formats / Branding & Design / Multi-Channel Content Series
To highlight diversity and inclusion in STEM, we developed a short-form video series featuring SAP’s female leaders and their industry contributions. Each story was crafted through collaborative storyboarding, with participants recording themselves from around the world. This approach allowed for authentic and personal storytelling while ensuring consistency across the series. The campaign successfully amplified underrepresented voices in tech and sparked meaningful engagement.
Sarah Borda, Project Manager at SAP
Social Media Snippet - Women In Cybersecurity: Securing a Better Future
Friederike Heyne, Project Manager at SAP
As part of the SAP Women in Tech collaboration, we launched a successful content series featuring bite-sized interviews for social media and longer, in-depth interviews for the website. The series highlighted the experiences and achievements of women across the network, promoted the importance of mentorship, and served as a source of inspiration. By amplifying underrepresented voices and showcasing the impact of female leadership in tech, the campaign drove strong engagement and increased website traffic.
MEET THE ROLE MODELS AT SAP Get to know Stefanie Ruetten, Internal Community Lead at SAP
LOCATION: SAP Labs Berlin, Germany
WHAT SHE LOVES ABOUT HER JOB: Bringing her colleagues together and showing them why work is more than just sitting in front of a laptop. She loves that her job is exciting and varied, which allows her to create change and grow beyond herself with tasks and projects.
HER CV IN LESS THAN 50 WORDS: After completing her bachelor's degree in business administration and a master's degree in media science & management, Stefanie has been with SAP for over six years in various departments. The most important learning within her career so far: she can do anything she wants - she just has to stay true to herself.
HER CAREER HACK: There is always room for improvement. With Microsoft Viva Insights, for example, she is able to use the Outlook add-on and email digests to make work more efficient.
WHO IS SHE SHARING THE SOFA WITH... her partner in crime!
MEET THE ROLE MODELS AT SAP Get to know Silke Lorenz, Principal Technology Consulatnt at SAP
LOCATION: Walldorf, Germany
WHAT SHE LOVES ABOUT HER JOB: Never knowing what questions and problems will need to be solved each day. She enjoys working on current topics, which allow her to live her passion for finding optimal answers and solutions. Permanent learning and being able to help customers and colleagues make IT exciting for Silke.
HER CV IN LESS THAN 50 WORDS: Silke studied computer science in 1983, which inspiringly at the time was two-thirds women and only one-third men. After working for different companies in East and West Berlin, she currently lives in Mannheim. The flexibility of her job combined with a high motivation, makes it possible for her to be a good mother while also working on her career.
HER CAREER HACK: Always stay curious and open for new things, constantly redefine boundaries, and utilize the potential of your teams by giving and also gratefully receiving.
WHO IS SHE SHARING THE SOFA WITH... her amazing kids and grandkids.
A key element of the collaboration was a series of online events focused on DEI and tech-related topics within the industry. These sessions were often held in the form of fireside chats, offering the opportunity to explore important themes in greater depth while connecting directly with audiences, allowing us to hear their perspectives, answer questions, and foster meaningful dialogue.
Social Media Snippet - The Global Innovation Race: Is Germany Falling Behind
"Don't pretend or try to be someone you aren't for a job or company. If you know what you are good at and what you want, do exactly that and become an expert at it."
"Education, knowledge, and experience are things that can grow indefinitely. IT, as a field of work, offers you limitless possibilities - use them with enthusiasm and humility."
My Highlight! Working with so many inspiring women was truly a privilege. Hearing their stories and learning how they’ve grown in their careers was both motivating and meaningful. Through this collaboration, I also gained valuable insights into topics like gamification, cybersecurity, AI, and more.
