FRANCIS FOODZONE POINTS CARD

Francis Foodzone, a local supermarket in South Africa, requested a branded points card that aligns closely with the store’s visual identity. Drawing from Foodzone’s signature color palette, with the logo as a core element, I created a design that feels instantly recognizable to loyal customers. The layout integrates subtle illustrations of everyday grocery items to reflect the store’s offerings while maintaining a playful and functional look. The result is a card that not only reminds customers to use it but also reinforces brand recognition in a simple, effective way.

Client request: Foodzone logo as the core focus, brand color palette.

CLIENT: Francis Foodzone

WHEN: May 2025

SCOPE: Graphic Design / Branding / Illustration / Mock-up